FinansTech

A full financial platform with product catalogues, comparison flows, partner attribution and editorial content.

finansteh.ru

PRODUCT OVERVIEW

What the service is and why it exists

FinansTech is a standalone product rather than a landing page with affiliate links. It combines catalogues, filters, calculators, editorial content, partner integrations and administrative workflows in an architecture designed to grow with new categories and partner networks.

TASK

Bring different financial products into one understandable system, shorten the path from intent to a relevant offer, and give the product owner transparent attribution for traffic, clicks and leads.

SOLUTION

We built a multi-section financial marketplace where visitors move from a category to comparable offers and continue the application with a partner. A separate internal layer tracks leads and controls which conversions are considered qualified.

WHAT WAS IMPLEMENTED

The product in detail

Core product capabilities that are already built into the working service.

Financial product catalogue

Microloans, credit and debit cards, consumer loans, mortgages, deposits, business banking, acquiring, insurance, business finance and other categories.

Comparison and selection

Consistent product parameters, filters and guided selection help visitors narrow a broad need into a relevant offer.

Calculators and utilities

Interactive tools help users estimate amount, term and other conditions before leaving for a financial provider.

Partner infrastructure

Partner networks, SUB parameters and postbacks connect the traffic source, click and downstream application.

Lead-quality control

A lead is first recorded internally. Qualified conversions can be reviewed manually before being forwarded to advertising analytics.

Admin analytics

Breakdowns by category, partner network and lead age make the funnel easier to monitor and troubleshoot.

Editorial and SEO structure

A journal and category landing pages create a foundation for useful content and organic acquisition.

Contact capture before redirect

The flow can persist user contact data for analytics before a partner redirect without repeatedly asking for the same information.

USER FLOW

From the first action to the result

01
The visitor chooses a category or starts a selection flow on the home page.
02
Filters, calculators and offer cards refine the request.
03
The platform stores attribution and internal click context.
04
A contact can be captured before the partner redirect when the flow requires it.
05
The lead appears in the internal system for quality review.
06
Approved conversions are forwarded to the advertising and partner analytics layer.

INTEGRATIONS & AUTOMATION

Connected to the surrounding business process

Partner networks and offers including UNICOM, T‑Partners, LeadGid and configurable partner links.
Global or offer-level postbacks, SUB parameters and traffic-source attribution.
Yandex Metrika with a workflow for forwarding only reviewed advertising conversions.
Internal lead storage, activity data and administrative reporting.

ENGINEERING

Built for production, not only for a demo

Modular category and offer structure so new financial products can be added without duplicating core logic.
Dedicated server-side partner redirect and conversion tracking logic.
Production deployment on a private VPS with Nginx, HTTPS and Git-based releases.
Responsive desktop and mobile interfaces optimized for fast product discovery.

RESULT

A working product with room to grow

The production product combines a consumer catalogue, editorial content, partner monetisation and internal lead-quality control in a single working system.

Web platformPartner integrationsPostbacks & SUB IDsYandex MetrikaLead analyticsAdmin toolsSEO contentVPS / Nginx

Need a product with a similar level of care?

Tell us about the goal. We can start with a landing page, a first product release or focused automation.

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